Cov kis las ntaus cim Nike nyuam qhuav pib ua ntau cov khoom tshiab, suav nrog Chaw Hippie series ua cov khoom siv rov ua dua tshiab. Raws li Nike tus pab neeg tsim, qhov chaw Hippie koob yog ua los ntawm "ntau lawm pov tseg". Los ntawm cov ntaub ntawv xaiv mus rau ntau lawm kom ntim, txhua qhov kev qhia yuav xav txog cov khoom muaj feem cuam tshuam rau ib puag ncig thiab txo cov pa roj carbon emissions kom tsawg kawg nkaus.
Daim duab / Nike lub vev xaib raug xaiv duab
Ua los ntawm cov ntaub ntawv rov ua dua tshiab rau khau thiab khaub ncaws, Nike hloov pauv 1 lab lub taub yas yas xyoo tas los
Qhov Chaw Hippie series muaj tag nrho 4 nkawm khau, thiab sab sauv ntawm txhua txoj hlua khau siv tsawg kawg 85% ntawm rPoly ntaub. Cov khoom siv no yog tsim los ntawm cov ntawv ntim yas ntim khoom thiab cov khib nyiab Lub tsho thiab cov yauv Hoobkas thiab cov khoom ntim pov tseg. Kev tsim thev naus laus zis yog muab los ntawm Nike Flyknit thev naus laus zis. Cov ntaub yog lub teeb thiab ywj thiab tuaj yeem haum rau hauv ko taw zoo li thom khwm.
Cov roj hmab tsuas siv 15% ntawm Nike Grind cov khoom, uas yog los ntawm Nike cov khoom uas twb muaj lawm thiab cov khoom qub, thiab tau rov ua dua los ntawm cov txheej txheem xws li kev kho kom haum xim thiab kev ua cov xim. Nws raug tshaj tawm tias kwv yees li 71% ntawm Nike cov khau thiab cov khaub ncaws los ntawm Nike siv cov khoom siv Nike Grind.
Niaj hnub no, cov khib nyiab tau dhau los ua cov khoom siv tseem ceeb rau Nike khau ntaub. Nike Cov Ntawv Ceeb Toom tso tawm los ntawm Nike qhia tau tias 99.9% cov khib nyiab tau tsim tawm thaum lub sijhawm kev tsim khoom ntawm Nike cov khoom lag luam khau tau rov qab siv dua.
Tsis tas li ntawd, xyoo 2019, Nike yuav hloov ntau dua 1 txhiab lab lub raj mis yas rau hauv cov ntawv txuas ntxiv, ua cov khau thiab khaub ncaws. Txij xyoo 2010, Nike tau hloov dua li ntau tshaj 7,5 nphom yas tau zoo los ntawm cov khoom siv khib nyiab thiab lwm qhov chaw. Cov Flyknit hom ntaub ntawm Nike kev ua si khau, cov polyester fiber hauv cov xov paj nyoos los ntawm cov khoom siv rov ua dua tshiab pov tseg yas hwj. Qee lub tsho ua ke tseem siv cov ntaub ntawv siv dua tshiab polyester. Nike's 2017-2018 lub caij ua ke siv 20 lub fwj yas.
Daim duab / Nike lub vev xaib raug xaiv duab
Qhov laj thawj yog vim li cas kev tiv thaiv ib puag ncig yog ib qho tseem ceeb yog tias ntxiv rau kev coj ua lub luag haujlwm ntawm tsoomfwv, Nike kev coj ua tseem ceeb ntxiv hauv kev qhia cov neeg siv khoom noj qab haus huv thiab muaj txiaj ntsig zoo. Xyoo tsis ntev los no, thaum txoj kev lag luam ua lag luam tau vam meej, nws tau dhau los ua ib qho kev lag luam muaj kuab paug ntau, qhov thib ob tsuas yog kev lag luam roj. Los ntawm qhov kev nrhiav tau ntawm cov ntaub ntawv nyoos, zas xim thiab tsim khoom, mus rau kev thauj thiab thauj, thiab kev kho cov khaub ncaws qub, kev lag luam kev lag luam ua haujlwm pov tseg ntau ntau cov dej khib nyiab, cov pa roj carbon emissions thiab cov khoom siv pov tseg. Qhov no ua rau ntau hom zam sawv ntawm kev txiav plaub hau ntawm pej xeem lub tswv yim thiab yuav tsum tsim kev tiv thaiv ib puag ncig kev tiv thaiv kev tiv thaiv, yog li kev hnav ris tsho ruaj khov tau dhau los ua ib qho tseem ceeb tshaj plaws hauv kev lag luam zam.
Tshaj tawm cov khau ntaub uas rov ua dua tshiab, adidas xav xaus "pov tseg" tswvyim
Cov khau hom khau muaj qhov zoo nyob rau hauv kev tsim kho ntawm cov khoom siv rov ua dua tshiab, tshwj xeeb tshaj yog kev rov ua dua tshiab ntawm plastics. Ntxiv rau Nike, adidas tshaj tawm xyoo 2018 hais tias nws npaj yuav hloov cov yas tshiab nrog cov yas siv dua tshiab los ntawm xyoo 2024. Qhov laj thawj vim li cas cov phiaj xwm siv ob peb xyoos hloov mus rau lwm tus yog tias tus nqi siv dua tshiab yas yog 10% -20% siab dua ntawd ntawm cov yas tshiab, tab sis raws li cov thev naus laus zis loj zuj zus, qhov cuam tshuam ntawm tus nqi yuav dhau los ua me thiab me dua. Xyoo 2018, 50% ntawm cov khoom muag los ntawm adidas siv plastics rov qab. Polyester fiber tivthaiv tau siv rau kev tsim ua kis las tsho thiab khau kis las vim nws qhov hnyav lub teeb thiab ziab kom sai.
Ntawm cov khoom lag luam adidas, feem ntau cov ntaub ntawv coj los ua dua tshiab yog Parley Ocean Yas, uas nws cov khoom siv yog yas pov tseg rov qab los ntawm ntug hiav txwv, chaw deb, thiab thaj chaw ntug hiav txwv. Adidas siv cov ntawv sau hais tias Parley series. Xyoo 2016, adidas tsim thawj nkawm khau tsim los ntawm cov ntaub no, thiab tom qab ntawd siv cov ntaub no los ua cov khaub ncaws rau Real Madrid thiab Bayern Munich pawg. Ntxiv rau, cov adidas los ntawm Stella McCartney cov khoom kab nrog lub ntsiab lus ntawm kev ua kom ruaj khov kuj ua rau cov neeg siv cov ntaub no dav dav.
Daim duab / adidas official lub website screenshot
Xyoo 2019, adidas tseem tau tsim cov khau ntaub uas rov qab siv dua-Futurecraft Loop. adidas hais tias cov khau ntaub "tsim", thiab cov neeg siv khoom tsuas yog yuav tsum tau xa nws rov qab rau adidas rau kev rho tawm thiab rov tsim kho kom tau txais nkawm khau tshiab. Nyob rau hauv ib txwm muaj xwm txheej, khau kis las muaj cov khoom sib xyaw ua ke thiab cov nplaum, uas tiv thaiv nws los ntawm kev siv dua tshiab. Adidas tau hais tias txhua ntu ntawm Futurecraft Loop yog ua los ntawm cov khoom siv rov qab siv TPU, thiab dhau los ntawm kev siv tshuab ua kua nplaum, cov ntaub ntawv nyoos tau muab tso rau hauv cov xov paj, xaws, kho thiab txho rau khau, ua rau cov qauv khau tuaj yeem raug rhuav tshem thiab siv tau Cov.
Cov khoom lag luam rov qab ua dua tshiab zoo li lub hom phiaj ib puag ncig ntev rau adidas. Eric Liedtke, tus tswv cuab ntawm adidas 'pawg thawj coj saib xyuas lub luag haujlwm rau ntiaj teb hom, hais tias: "Lub neej yav tom ntej, peb lub hom phiaj yuav xaus lub tswvyim ntawm' pov tseg 'thiab txhim kho ib puag ncig uas peb nyob. Peb txais txoj kev npau suav no thiab vam tias koj tuaj yeem ua tau hnav tib nkawm khau ib zaug ntxiv. "
Qhov tseeb, tsis tsuas yog Nike thiab adidas hom, lwm hom kis las kuj tseem muaj sia nyob hauv kev hais txog kev ua kom ruaj khov. Tsis ntev los no, Puma thiab First Mile, lub koom haum rov ua dua tshiab uas txhawb nqa cov zej zog tsis zoo, tau pib tsim cov khoom lag luam txuas ntxiv uas siv cov hnab yas khib nyiab pov tseg raws li cov khoom siv raw; Converse tau tsim qhov Renew Denim series, uas yog siv cov ris tsho rov qab los ua cov khau sab saud; Reebok tau tsim kev lag luam cog cov khoom siv Cov khau kis las siv eucalyptus, algae ua npuas roj hmab thiab lwm cov ntaub ntawv nyoos; ntxiv rau cov khau hom tshiab xws li Allbirds thiab Rothy's, lawv kuj siv cov kev ua lag luam zoo li lub hom lag luam rau cov khoom lag luam tsim thiab kev tsim kho tshiab.
Daim duab / Allbirds official lub website screenshot
Raws li tsab ntawv tshaj tawm thoob ntiaj teb nrhiav kev ua lag luam Lyst, thaum xyoo 2020, cov neeg siv kev tshawb fawb txog kev hnav khaub ncaws ruaj khov yuav nce li 75% ntawm xyoo, thiab kev tshawb nrhiav rau kev ua si ruaj ntseg thiab rov qab ua cov khau kuj tseem yuav ua ntxiv. Muab suav sau ua ke xyoo. Lyst xav tias lub tswvyim ntawm kev zam kev hnav khaub ncaws yuav txuas ntxiv mus ua kom sov sov hauv 2020.
Tib lub sijhawm, cov hom kis las yuav ntsib ntau dua los ntawm kev tiv thaiv ib puag ncig. Tam sim no lub hom kev daws teeb meem tau ua raws li cov khoom siv tau rov ua dua tshiab, tab sis zas dej, ua khoom siv, thauj khoom thiab thauj mus los, thiab ntim khoom lag luam tseem yuav ua rau tsis quav ntsej txog tej teeb meem ib puag ncig, lub neej tom ntej ntawm kev txhim kho txuas ntxiv tseem muaj txoj kev mus ntev.
